Candid Co.: The New Clear Aligner Kid On The Block

Whenever a new company pops up in an industry, it’s best to wait on it. You need to see if they’re the real deal.

But when it comes to Candid Co., a new clear aligner company, do you need to wait? Can they compete and stay relevant in the growing market of invisible braces, like those being offered by companies like SmileDirectClub?

In this review, we’ll jump into all things Candid to see if they’re worth your money.

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What Is Candid Co?

Candid is a clear teeth aligner (aka invisible braces) where you take a mold of your teeth and the company sends you a custom-fit retainer-type device that you’d wear.

Candidates for Candid are those with crowded, spaced, protruding, or even discolored teeth. The way you can figure out how they can help you is by hitting the big red button labeled “Am I A Candidate?” on their website.

How Do Candid Teeth Aligners Work?

Candid teeth aligners work the way most invisible aligners work — they gradually shift your teeth until your smile is straight. Typically, you wear them 24/7 unless you’re eating or drinking, and the whole process usually takes several months to a couple years.

Candid aligners are tailored toward people who need minor to moderate teeth alignment. Anything more than that — with most aligner companies — you’ll probably require professional orthodontic help.

Here are the basics steps of the Candid process (we’ll break these down below):

  1. Step One: make an impression of your teeth and send it to Candid
  2. Step Two: Candid makes your customized teeth aligner
  3. Step Three: you get the aligner delivered to your door

After first checking to see if you’re a candidate, you’ll order an aligner kit. Once you get it in the mail, you’ll create impressions of your top and bottom teeth (three impressions each). Then you’ll mail them back with a pre-paid shipping label.

Candid will then take these impressions and make 3D images in order to create a treatment plan. The nice thing is that they’ll send you a preview of your plan, allowing you to decide if you want to move forward with the program. If you do, they’ll make your aligners and mail them to you.

Candid Co vs Competitors

Is one teeth alignment company “better” than another? Who can say, really? It all comes down to which one works best for you.

But in the interest of fairness, we’re going to compare and contrast Candid and other well-known alignment companies.

Candid vs Smile Direct Club

Although Smile Direct Club has been around longer, Candid seems to be SDC’s biggest competitor.

Both companies offer their services to those with mildly misaligned teeth. And both companies turn away about 10-20% of their clients, referring them to local dental professionals.

As of this writing, SDC is accredited by the Better Business Bureau with an A+ rating, while Candid is not accredited and has an F rating — this mainly due to how new of a company they are and because there are three unanswered BBB complaints.

Both Candid and SDC offer follow-up phone calls, emails, and video chats with their dental professionals. Just to be safe, you should also meet with a local dental professional before and during this whole process.

Candid vs Invisalign

Some people have said Invisalign is more comfortable than other aligners, but that can greatly vary from person to person. They are known as the clearest trays out there, so if it’s important to you that your aligners are not noticeable, then that will be a deciding factor.

One big difference is that Invisalign requires you to have the impressions done by a dental professional, making them more exact than an at-home impression kit. That is, unless you’re confident that you can get a precise molding on your own.

Candid vs ClearCorrect

ClearCorrect is newer to the game, but still a contender. They say each patient goes through just four phases of alignment, each phase lasting roughly three weeks, meaning the whole process takes only about three months. Throughout the process, you meet with your local dentist for checkups.

Although it sounds nice to wear aligners for just three months, it may mean that the process is less customized and maybe not as effective as Candid’s.

Candid vs SnapCorrect

The process for SnapCorrect lasts 3-18 months, after which you’d start wearing a retainer indefinitely while you sleep. The general process is nothing new — make impressions of your teeth at home, send them to the company, get a custom-fit aligner in the mail.

The one thing that they’re known for is how transparent they are. They’re said to be one of the clearest (aka most invisible) teeth aligners on the market. However, most people are more concerned with the results rather than the clearness of the aligners.

Candid Co Reviews

For the most part, Candid’s alignment program gets top marks. The price, when compared to other teeth alignment companies, is reasonable. The convenience of taking the mouth molds at home is a big plus. And the results are positive.

Candid Clear Aligners Pricing

The total price for this whole program — including everything — is $1,995. This may sound like a lot, but contrasted with the average cost of most invisible braces, which can be as much as $8,500, Candid Co. offers a decent deal.

The treatment plan, which is reviewed by Candid’s orthodontists, if free, and you get to see it before you decide if you want to do the program. And if you do decide to go with Candid, you get your first set of post-treatment retainers for free.

Additionally, they do offer payment plans, and you can see if you’re a candidate for financial help on their website. Other than that, you can see if your dental insurance will cover any of it, or you can use a Flexible Spending Account or Health Spending Account.


Candid Co.’s clear aligner program is similar to other similar programs except that they let you see your full treatment plan before you commit to it. And their prices, comparatively, are very affordable.

So if your budget is a little tight but you still want great results from a clear aligner process, Candid may be a good option for you.